Over the past few days, I have reflected more deeply on what more we can do, as it is clear to me that our industry has not done enough. Our businesses rely on creative and innovative people. We need inclusion and diversity if we are to change, grow and transform. We are not yet inclusive enough to spur the kind of diversity needed to thrive like we could.
We cannot sit idly and complacently by in this situation. I call on all of us, my firm included, to immediately take action and sustain a commitment to:
- Inspire the next generation of people of color to work in our business. Standard recruiting from communications and journalism schools is not enough. We will cast a wider net and build more bridges with historically black universities, among others. W2O has a unique partnership with Syracuse University, and we are committed to replicating this work with other universities. This includes creating and implementing the right curriculum that will prepare our future workforce to hit the ground running the day we hire them.
- Retain and advance diverse talent for the long term. We will take concrete actions to set diversity targets and share diversity metrics. We will hold leaders accountable and reward them when they make progress. We will make sure all employees feel respected and valued, and that they have an equal opportunity to grow and advance. We will make our allyship real, immediately increasing our commitment to mentorship and sponsorship to ensure people of color have a sustainable career trajectory.
- Listen to Employee Resource Groups and employees of color. ERGs are a powerful community for companies to drive collaboration and co-creation in critical areas of growth and accountability. At W2O, our Diversity and Inclusion ERG, W2O Fusion, has never been more important than right now. This group of committed, passionate professionals has done as much, or more, than I and other leaders to ensure we’re making a positive impact during these challenging times.
We will reinforce the importance of partnerships with groups such as The LAGRANT Foundation to champion these efforts. We will continue to work together to improve our profession across agencies and companies, with the broader goal of addressing systemic racism. That is one way we can change ourselves to change society.
Those in our profession know how to listen, learn and engage. We will rededicate ourselves to the important mission of this Foundation, which has done so much good for so many years.
In Solidarity and Action,
Founder & CEO, W2O
The LAGRANT Foundation Board Member