Welcome to The LAGRANT Foundation Blog

Continuing My Journey by Rachelle Dejean

I honestly don’t know where to begin to recap this week. Being a part of this program has surpassed my expectations and goals, and the third week definitely did not disappoint. Among the various projects I was assigned, I still had the chance to sit in on more meetings to learn about specific parts of the Brand Marketing practice. In my opinion, you can never learn enough, and seeing how the agency manages their accounts for writing and pitching, celebrity seeding, media relations and events, was more priceless insight that I could take away with me beyond this program.

 As I have mentioned in every post so far, I came here to learn. And I’ve done that by being attentive in meetings, scribbling down notes, highlighting and book marking pages of information, and being open to new practices. But I received a piece of information last week in casual conversation—just a few short words—and they may have been the most valuable lesson yet. The conversation expressed that the best way to adapt to a new environment (my time with B-M is my first real agency experience), and succeed in it, is to watch the environment and actions of my colleagues. Doing this is the easiest way to assimilate with a team. This really stuck out to me and wasn’t something that I discussed aloud before.

To top off this week, I had a phone call on my schedule with Harold Burson himself. Being so new to the office, I was surprised and excited to talk with him; he was inviting and engaging. His story of creating a public relations firm is truly inspiring, and I am happy to represent The LAGRANT Foundation as the second Fellow (following Danielle Chase at Burson-Marsteller New York).

The one thing that has helped me transition from an e-commerce marketing job, to a month with the Brand Marketing team at Burson-Marsteller, is the support system I have been blessed with. Danielle shared her experiences and advice with me even before I flew out here. The LAGRANT Foundation has offered more support than I could hope for, and my family continues to send their blessings from miles away. Furthermore, everyone in the office has offered their time to mentor me. I want to thank everyone for their support and following me along in this journey.

*Rachelle is the second participant of the Harold-Burson Fellowship program.

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