Welcome to The LAGRANT Foundation Blog

My Experience as a TLF Scholarship Recipient by Hunter Durham*
TLF's scholarship recipient program was such an honor to be a part of.  I am just beginning my career in Marketing as a college freshman.  At first I was overwhelmed by all of the experience and expertise of the people that surrounded me.  TLF did not waste any time immersing us into the culture of marketing.  The welcome dinner was a great opportunity to speak with individuals, such as President of the Microsoft Account Worldwide and Agency Founder of Waggener Edstrom Worldwide, Pam Edstrom, who has established herself in the industry.   Vice President of Corporate Communications at Verizon Wireless Torod Neptune told us that night to not sacrifice our values in order to climb the corporate ladder. I will use that advice throughout college and my career.  The next day at Ketchum was truly an eye-opening experience into the PR industry. 

Before the TLF program I had not thought about going into the PR industry, but after hearing and speaking with the people at Ketchum, the PR industry is definitely a viable option for me.  I learned that PR is not all about the media and news agency.  All the new technology in the world has influenced and changed the PR industry for the better.  Ketchum also gave the undergraduate students valuable information on how to market ourselves. A person has to be able to market themselves in any industry that they want to get into- so this is an important skill that I will have to use in other scholarship applications, job interviews, and networking opportunities. 

The last part of the TLF scholarship experience was the awards ceremony, which I found out was actually a huge networking opportunity.  The money was great, but the influential people I talked with will stay with me far longer than the money I received.   I spoke with associates of Cohn and Wolfe who encouraged me to apply for an internship with them and spoke to the Senior Partner & CEO of Ketchum, Rob Flaherty.  I would have never met any of these people or had any of these experiences if it was not for TLF and all the companies and individuals who support them.  It was truly an amazing experience and I look forward to applying again next year.  


*Hunter Durham is an undergraduate marketing student attending Palm Beach Atlantic University and a first-time recipient of TLF's scholarship.
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