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My Second Week in the Second City by Givon Forbes

As Dan Quayle once said, “It is wonderful to be here in the great state of Chicago.” I wholeheartedly agree….with part of his statement anyways. Although Chicago technically does not qualify as one of America’s 50 states, it may as well be. Chicagoland offers a different culture, historical relevance, cuisine, architectural layout-- basically its own unique twist on everything.  However, one of its best features is the Burson-Marsteller Chicago office.  Being afforded the opportunity to work alongside the most talented, seasoned, and friendliest people in communications is proving to be a truly memorable experience.

I was fortunate to have experienced several firsts during my second week in the Second City; first Cross-Agency Briefing, first Content Factory, first Messaging Session Planning, and first time trekking to work through 4 inches of heavy snow. I have been included in two different internal groups within the organization which has allowed me to witness how teams collaborate across practices, companies, and even states. These collaborative groups require impressive strategy in order to effectively operate projects and manage accounts. Participating on these teams has provided motivation to quickly advance my skillset and increase my knowledge base so that I can be a helpful team member.

Burson-Marsteller is a global firm with a wide range of clients so it engages in differentiated communications activities to service the diverse needs. My managers have ensured that I will observe as much as possible of the entire Burson operation during my time here. This has allowed every day to be a new learning experience and virtually guaranteed that I will continue to enjoy new “firsts” throughout my fellowship here in the Second City. 


*Givon Forbes is a Harold Burson Fellow and is currently a graduate student at Bowie State University
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