Last year, I was introduced to the world of ADCOLOR through The LAGRANT Foundation. The 2013 ADCOLOR Conference and Awards show was an eye opening experience that left me really motivated and inspired. I was so inspired that I applied for the ADCOLOR Futures Program in 2014. This year, the Futures Program was comprised of a class of 30 students and young professionals in PR, advertising, marketing and media. All are very motivated, bright and successful individuals from all over the country.
ADCOLOR broadened our network beyond our current cities and introduced us to industry professionals at top companies and various levels. Being selected for this program meant a lot to me. Not only did ADCOLOR give me the opportunity to represent the Latino PR community, but it was my first time openly representing the LGBT community. The week of events have instilled pride in me for who I am and increased my interest in becoming even more involved in my communities.
During the five days I spent with my fellow Futures, I got to know them on both a professional and personal level. I can tell you that my fellow Futures and I are a determined bunch. We are determined to continue to move the diversity momentum moving forward and be change agents to better our industries while leading the way for others to follow. We learned so much from each other and made connections and friendships that I know for certain, will last a lifetime.
Kendra Croft and Steven Bram
*Steven Bram is an alumna from TLF's scholarship program and is a Senior Associate at Roll Global.