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The HBSI Experience by Cosette Haugen

Cosette Haugen


I get uncomfortable when the unread email count surpasses one-hundred and too often my solution is to unceremoniously start deleting with just a half-hearted glance at the subject line. But my inbox purges never include TLF emails, because one such email helped me get the internship of a lifetime:
 
This summer, Burson-Marsteller will welcome three interns sourced from TLF into the 2015 U.S. HBSI program. Burson-Marsteller will cover housing expenses for the three students selected at a local university dormitory in the city of their choice.
 
What drove my interest was the company’s promise behind their invitation. Their act of providing housing for summer interns meant they didn’t want anything standing in our way – location and economic background included.
 
Through my work with various brands this summer, I have seen how public relations firms interact with key influencers with blogger programs and editor kits. I have learned about the pitching process firsthand and have contributed to pro bono campaigns. I have even worked on two start-up companies that could completely disrupt their respective industries. Now I am waist-deep in my final internship project, where my partner in Dallas and I are planning a comprehensive campaign for a first-of-its-kind airline company.
 
At Burson-Marsteller, we are taught to always be searching for ways to Be More. I hope to bring that mentality to future projects as I enter my senior year and, after that, the professional world. Thank you to TLF and Burson-Marsteller for making opportunities like this possible!

Cosette Haugen is a two-time TLF scholarship recipient and is majoring in marketing, psychology and strategic communications at the University of Minnesota.

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