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Waggener Edstrom Hosts "Communications Conversations"

Waggener Edstrom Worldwide Hosts "Communications Conversations"
By Senait Chrisostomo*


On April 12, 2012, Waggener Edstrom Worldwide and The LAGRANT Foundation partnered together to offer undergraduate students from the Seattle area to partake in an exclusive workshop. I was fortunate enough to be among the nine attendees and can honestly say the eventful day was beyond rewarding. The day began with a lovely breakfast with Pam Edstrom, Waggener Edstrom Worldwide Co-founder & President of the Microsoft Account Worldwide. Through her bubbly and energetic personality, she shared her journey into technical communications through Tetronix, as Director of Public Relations for Microsoft and currently as Co-Founder of Waggener Edstrom Worldwide and President of the Microsoft Account Worldwide.  Pam Edstrom left us with three great pieces of advice to always remember: ask questions, fear is your enemy, and “the world changes dramatically”.

The program proceeded with a panel of young professionals who shared their journey into communications and their positions at Waggener Edstrom Worldwide. The panel shared very honest and humble experiences which was very beneficial for me. Many undergraduates share the commonality of not knowing exactly what they want to be when they “grow up” and hearing their stories confirmed that there is not always a direct path and that trial and error may be necessary to find a good fit.

After the panel discussion, we transitioned into the Speed-Dating styled interviews with Waggener Edstrom Worldwide Human Resources. Students spent about 10 to 15 minutes with each Human Resources expert to either participate in a mock interview or receive resume advice. The experience was golden because we were able to spend one on one time with the ticket holders of the communication and public relation industry. I learned how to improve my interviewing skills and tips on how to strengthen my resume qualifications through honest feedback.

What better way to follow up Speed Dating than a lunch discussion with Melissa Waggener Zorkin, CEO, President and Founder of Waggener Edstrom Worldwide. Waggener definitely shattered any intimidation one may have being an undergraduate and speaking with the CEO of a global company. She knew quite a bit about each student which expressed Waggener’s interest in getting to know potential interns and employees.  She humbly spoke about her journey into communications and into entrepreneurship as well as her interest in service both locally and globally, including Mercy Corp, a non-profit organization that addresses social development across the globe.

After lunch, we later participated in a brainstorm with See Your Impact, a Waggener Edstrom Worldwide pro bono client. Divided into groups based on different projects within the organization, we developed ideas on how to inspire youth engagement in service projects. Specifically, I participated in the brainstorm for Gen Up, which allows young adults to create a service project to fundraise for a cause he or she supports. It was a great experience to know the organization will be using our ideas to improve their communication and marketing tactics.

*Senait Chrisostomo is one of The LAGRANT Foundation's 2012 scholarship recipients


 

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