Welcome to The LAGRANT Foundation Blog

Rachelle Dejean 2012 Harold Burson Fellowship Program Burson-Marsteller Los Angeles
I am honored to follow in the footsteps of Danielle Chase, and feel so blessed that I was selected to learn from the great Brand Marketing team at Burson-Marsteller (BM) Los Angeles. Being a female Haitian-American, diversity is very important and it means so much that the LAGRANT Foundation advocates diversity and specializes in providing opportunities such as this one.

Heading to my first day at the BM office, I didn’t know what to expect, but I flew (literally) at the chance to move from my home in Chicago to work with one of the best PR firms and Brand Practice teams in the industry. Being in a new city with only a few nearby friends had me a bit overwhelmed, but in five days, I have taken part in a crash course in the Burson Toolbox as well as brand meetings, met U.S. CEO Dave DenHerder, and participated in brainstorming and lunch-and-learn sessions with the team. I’ve learned about global networking and requests for proposals, updated media lists, and even compiled a social media report that will be used as a resource in the future. There is no time to be overwhelmed with relocation when I’m this busy!

It has been an interesting Week 1 to say the least. In between scheduled meetings, learning sessions and getting acquainted, we also experienced technical difficulties that made it hard to stay connected. Our main server is located in New York, which required us to be flexible and mindful when trying to reach others outside of the office. No email in a PR office is one thing, but even more bizarre, I got to spend some time with senior executives halfway during the week! They showed up at our Halloween office party to help celebrate the holiday.

While I am learning so much in the office, I am picking up a lot when I’m away from my desk, like how crazy the traffic in Los Angeles is—especially when relying on the metro system. Nevertheless, my daily commute brings me to the gorgeous Water Garden, a center of corporate offices where BM is located. Elegant water fountains at every turn were not something I was expecting, but it mirrors the atmosphere of BM and the team. It didn’t take a full day before I realized that the team works so hard for their existing clients and for new business alike.

I am eager to continue learning and get more involved. Bring on Week 2!



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