Welcome to The LAGRANT Foundation Blog

Support TLF by Submitting a Video Entry to Starbucks' UPSTANDERS Challenge!
                                                                               


Help support The LAGRANT Foundation (TLF) win one of 25 grants for $25,000 from the Starbucks Foundation!

The Starbucks UPSTANDERS CHALLENGE is a peer-to-peer social media video contest that provides a platform for nonprofit supporters to share why their nonprofit is an “Upstander” (i.e. a person or organization that acts to make a positive change in the community). Through this challenge TLF supporters can create positive engagement and showcase all of the efforts that TLF provides to ethnic minorities pursuing careers in advertising, marketing and public relations in a short video.
 
Challenge background: Inspired by Starbucks’ Season 2 Upstanders series, the Starbucks Foundation is excited to highlight and share stories about everyday people/orgs doing extraordinary things across the United States.
 
How do I contribute?
It takes less than 5 minutes to participate. We each have a unique story to share as to why we support and believe in TLF’s mission. Take your storytelling and creativity expertise to the next level and let others know why you think TLF is an #Upstander!
 
1. Create a short and captivating video (two minutes or less) that highlights why The LAGRANT Foundation is an “Upstander”. Be creative and use your resources (i.e. GoPro, phone, etc. – be original, have fun and make sure the video is non-produced). Think to yourself “Could this go viral?”
2. Upload your video at http://indi.com/starbucks/upstanders. Please follow challenge instructions to correctly nominate The LAGRANT Foundation. The first 200 eligible entries will receive a $20 Starbucks eGift. An official email confirmation from Indi will be sent when your video entry has been approved for posting, which could take up to 24 hours.
 
My video was approved! Now what?
 
• SHARE! SHARE! SHARE! Utilize your social media platforms Facebook/Twitter/Instagram whether personal or business as well as family, friends, coworkers and encourage them to watch, like, retweet, repost and most importantly SHARE the video. The more “Buzz” generated the better!
• Don’t forget to tag TLF on all social media mentions and utilized the Starbucks hashtag #Upstanders when sharing online. TLF will only be sharing approved video entries on its social media platforms.
• Multiple TLF supporters can engage and create separate videos on behalf of the organization. The more entries the higher the possibilities for selection.

Remember, the sooner videos are submitted and approved, the more time you have to generate buzz and share TLF’s efforts with the community. Please visit http://indi.com/starbucks/upstanders to view official contest rules, sample videos and tips on how you can generate online buzz.

NOTE: The contest officially launched on Oct. 10 and will end on Tuesday, October 31, 2017 at 11:59 PM PT with winners announced by Thursday, November 30, 2017. Help TLF continue its efforts to support ethnic minorities and diversify the advertising, marketing and public relations industry of tomorrow. Submit a video entry today!
 
 

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