Welcome to The LAGRANT Foundation Blog

TLF 2020 Graduate Scholarship Recipient Dimandja Utshudi
My name is Dimandja Utshudi and I am currently a Graduate student at The City College of New York, where I am pursuing my degree in Brand + Integrated Communication (BIC) of Professional Studies. A portfolio-driven master’s degree will provide a platform that will test my abilities and expertise to better understand the needs of marketing communication industries. 

I first heard about TLF through my Program Director, Nancy Tag. I wanted to apply to the scholarship because your organization has been advocating for the increase of ethnic minorities in the fields of advertising, marketing, and public relations ethnic minorities in over a decade, and I share TLF’s vision of working towards eliminating this inequality. 

With this scholarship, I will be able to continue my professional pursuit to work in an industry that communicates with consumers of demographics. Increasing the number of ethnic minorities in these fields will give companies insight and skills to evolve alongside the massive culture shift we will see in the coming decades. 

Beyond receiving the scholarship, I want to continue to stay involved with TLF because we are stewards of this world, and we have a calling on our lives to leave it better than how we found it. There is power in unity which will create opportunities for those who come after us and I think the work TLF is doing is important because it is accomplishing two things; eliminating the inequality within the marketing industry, and creating opportunities for disadvantaged minorities. 

Once I earn my degree, I hope to engage underrepresented youth in pursuing higher education, and career pathways in the science, technology, engineering, and mathematics (STEM) fields as the Project Manager of The Harlem Gallery of Science working in collaboration with The City College of New York. 

Lastly, thank you to the entire LAGRANT Committee for granting me this amazing opportunity. Let’s get to work!

View Post