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TLF 2020 Undergraduate Scholarship Recipient Kofi Aidoo
My name is Kofi Aidoo and I am currently a Senior at Brigham University where I am pursuing my degree in Advertising Communications. I wanted to get my degree in Advertising because I am passionate about bringing untold stories to light and adding new perspectives to help brands connect with people on a deeper level. 

I first heard about TLF through another student at my university. I wanted to apply to the scholarship because I was hoping to connect with more multicultural students in Advertising. I believe in TLF’s mission because minority students can add so much value to help businesses reflect the community they are advertising to. With this scholarship, I am now able to focus more on my studies and dedicate more time to building my portfolio as well as projects advocating for marginalized groups of people. 

After I graduate I hope to work at an advertising agency as a brand strategist. I am passionate about social justice and I have a goal to bring a diverse perspective into the advertising industry because the ads we are exposed to shape how we view the world and can ultimately help shape society. 

Beyond receiving the scholarship, I want to continue to stay involved with TLF because I admire the brilliant and extremely creative minds and would love to collaborate on future projects. I think the work TLF is doing is important because they are providing resources and opportunities for those of us who do not usually have access to them. I hope that I can also give back to the future generations because of the support I am receiving today. 

I am grateful for my parents, mentors, and classmates who have guided me and helped inspire me to achieve my goals.

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