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TLF 2020 Undergraduate Scholarship Recipient Xochitl Torres
My name is Xochitl Torres, I’m a fourth-year student at California State University, Long Beach. My passion for the entertainment industry, photography, and culture led me to pursue a degree in Business Administration with a concentration in Marketing and a minor in American Studies. 

After obtaining my degree, I hope to work in the entertainment industry within digital marketing or creative advertising. Being a film enthusiast, I want to collaborate with other creatives on entertainment marketing campaigns to connect with audiences. I want to help in developing a brand’s voice on social media and promote compelling content that will encourage consumers to engage with it. Entertainment shapes our culture and the content we consume impacts our identities. By supporting diverse narratives that reflect our culture, and actively implementing business initiatives, the industry can continue to progress and be more inclusive.

As someone who is committed to having more authentic representation in media and increasing the amount of inclusive opportunities for ethnic minorities in marketing, I avidly support TLF’s mission and the resources they provide for students. I’m a TLF alum from last year and decided to reapply to the scholarship because of the professional development and relationships I’ve built with industry professionals and students.

I want to continue to stay involved with TLF because of the opportunities and professional development they offer. The foundation is dedicated to opening doors for minority students and genuinely want to help the recipients succeed in all their endeavors.  The work TLF delivers aims to diversify the fields of communication and marketing, a crucial approach to inclusive storytelling and opportunities for ethnic minorities.

Thank you to The LAGRANT Foundation for selecting me as a 2020 Undergraduate Scholarship recipient. Thank you to Kim Hunter, the TLF board members, Christopher Juarez, and Camille Frigillana for their efforts to increase the number of ethnic minorities in these industries and for their commitment to student’s professional growth.

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